Toward an Integrated Framework for Assessing Website Performance: Depending on Presence of Virtual Community

Segu Oh, Jeongil Choi, Sangmyung Lee, Sangchul Jung

Research output: Contribution to conferencePaper

2 Scopus citations

Abstract

As the Internet establishes and reinforces connections between people, the virtual community is becoming a feasible business model. We believe that both customers and the vendors organizing the virtual community benefit from it. Despite the quantitative growth of virtual communities on the Internet, empirical research has more focused on studying the issues related to characteristics of the virtual community. The objective of this study is to enhance understanding about virtual communities as an e-business model that integrates interactivity of virtual community and quality of web systems, and to empirically validate their effect on the performance of websites. This study intends to answer the following questions: 1) Does interactivity in virtual community affect performance of website? 2) How does website quality affect website performance? 3) How do online vendors successfully manage their virtual communities as a business model?

Original languageEnglish
Pages955-960
Number of pages6
StatePublished - 2003 Dec 1
Event34th Annual Meeting of the Decision Sciences Institute - Washington, DC, United States
Duration: 2003 Nov 222003 Nov 25

Other

Other34th Annual Meeting of the Decision Sciences Institute
CountryUnited States
CityWashington, DC
Period03/11/2203/11/25

Keywords

  • Flow Theory
  • Interactivity
  • Service Quality
  • System Quality
  • Virtual Community

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    Oh, S., Choi, J., Lee, S., & Jung, S. (2003). Toward an Integrated Framework for Assessing Website Performance: Depending on Presence of Virtual Community. 955-960. Paper presented at 34th Annual Meeting of the Decision Sciences Institute, Washington, DC, United States.