The current trends in social media usage at corporations: Analysis of Facebook fan pages of fortune 500 companies

Jae Hwa Shin, Heather Carithers, Seungae Lee, Meghan Graham, Nicole Hendricks

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish
Title of host publicationSocial Media and Strategic Communications
PublisherPalgrave Macmillan
Pages62-79
Number of pages18
ISBN (Electronic)9781137287052
ISBN (Print)9781137287045
DOIs
StatePublished - 2013 May 20

Cite this

Shin, J. H., Carithers, H., Lee, S., Graham, M., & Hendricks, N. (2013). The current trends in social media usage at corporations: Analysis of Facebook fan pages of fortune 500 companies. In Social Media and Strategic Communications (pp. 62-79). Palgrave Macmillan. https://doi.org/10.1057/9781137287052