Abstract
The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception between apparel purchasers and non-apparel purchasers across countries, third whether there are differences in the effect of risk factors on purchasing intention between the USA and Korea, and, fourth, whether there are differences in the effect of risk factors on purchasing intention between apparel purchasers and non-apparel purchasers across countries. The findings suggest that there were differences in consumers' risk perception between apparel and non-apparel purchasers across countries. In addition, there are similarities and differences in the relationships between risk perception and purchase intention across countries.
| Original language | English |
|---|---|
| Pages (from-to) | 49-64 |
| Number of pages | 16 |
| Journal | Journal of Fashion Marketing and Management |
| Volume | 7 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2003 Jan 1 |
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Keywords
- Consumer behaviour
- Consumer's risk
- Cultural diversity
- E-commerce
- Korea
- USA
Cite this
}
Risk perception and e-shopping : A cross-cultural study. / Choi, Jayoung; Lee, Kyu-Hye.
In: Journal of Fashion Marketing and Management, Vol. 7, No. 1, 01.01.2003, p. 49-64.Research output: Contribution to journal › Article
TY - JOUR
T1 - Risk perception and e-shopping
T2 - A cross-cultural study
AU - Choi, Jayoung
AU - Lee, Kyu-Hye
PY - 2003/1/1
Y1 - 2003/1/1
N2 - The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception between apparel purchasers and non-apparel purchasers across countries, third whether there are differences in the effect of risk factors on purchasing intention between the USA and Korea, and, fourth, whether there are differences in the effect of risk factors on purchasing intention between apparel purchasers and non-apparel purchasers across countries. The findings suggest that there were differences in consumers' risk perception between apparel and non-apparel purchasers across countries. In addition, there are similarities and differences in the relationships between risk perception and purchase intention across countries.
AB - The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception between apparel purchasers and non-apparel purchasers across countries, third whether there are differences in the effect of risk factors on purchasing intention between the USA and Korea, and, fourth, whether there are differences in the effect of risk factors on purchasing intention between apparel purchasers and non-apparel purchasers across countries. The findings suggest that there were differences in consumers' risk perception between apparel and non-apparel purchasers across countries. In addition, there are similarities and differences in the relationships between risk perception and purchase intention across countries.
KW - Consumer behaviour
KW - Consumer's risk
KW - Cultural diversity
KW - E-commerce
KW - Korea
KW - USA
UR - http://www.scopus.com/inward/record.url?scp=0037255434&partnerID=8YFLogxK
U2 - 10.1108/13612020310464368
DO - 10.1108/13612020310464368
M3 - Article
AN - SCOPUS:0037255434
VL - 7
SP - 49
EP - 64
JO - Journal of Fashion Marketing and Management
JF - Journal of Fashion Marketing and Management
SN - 1361-2026
IS - 1
ER -