Editorial introduction: Luxury services focusing on marketing and management

Jungkun Park, Jiseon Ahn

Research output: Contribution to journalEditorial

Abstract

Although recently the luxury service industry has rapidly grown and become an important segment, there are limited studies to understand customers' behavior in the luxury service setting. Thus, this special issue of the Journal of Retailing and Consumer Services aims to expand the scope of luxury brand marketing and management research by focusing on emerging luxury services. Accordingly, the special issue includes papers which fulfil the following criteria: (1) describe unique attributes of luxury services, (2) identify the antecedents of consequences of customers’ positive response and decision making, and (3) apply theory to luxury service practices. The eight articles accepted for this special issue are summarized in this editorial introduction.

Original languageEnglish
Article number102257
JournalJournal of Retailing and Consumer Services
Volume58
DOIs
StatePublished - 2021 Jan

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