Multiatributivní model nákupních záměrů japonských spotřebitelů ve vztahu ke GM potravinám

Translated title of the contribution: A multi-attribute model of Japanese consumer's purchase intention for GM foods

Research output: Contribution to journalArticle

8 Scopus citations

Abstract

This study illustrates that consumers' GM food purchase decision is determined by a set of correlated variables. The interrelationship among the GM food purchase decision determinants is examined conceptually and empirically with a multi-attribute model, describing this interrelationship. Consumers' attitudes toward subjects such as innovation, science & technology as well as their trust towards the government's regulatory system of food safety and GM food are strong indicators of the consumers' GM food purchase decision. Given the limited availability of foods in the market which leads to a lack of understanding and experience of GM foods, consumers' knowledge and their search for information on food label appear to be weaker determinants of the GM food purchase decision for consumers.

Translated title of the contributionA multi-attribute model of Japanese consumer's purchase intention for GM foods
Original languageCzech
Pages (from-to)449-459
Number of pages11
JournalAgricultural Economics
Volume56
Issue number10
StatePublished - 2010 Dec 1

Keywords

  • Consumer purchase decision
  • Genetically modified foods
  • Japan
  • Multi-attribute model
  • Structural equation modeling

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