• 43 Citations
  • 4 h-Index
20132019

Research output per year

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Research Output

  • 43 Citations
  • 4 h-Index
  • 8 Article
  • 1 Chapter
  • 4 Scopus citations

    The Influence of Temporal Frame on Guilt and Shame Appeals

    Pounders, K. R., Royne, M. B. & Lee, S., 2019 Jan 1, In : Journal of Current Issues and Research in Advertising. 40, 3, p. 245-257 13 p.

    Research output: Contribution to journalArticle

  • The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus

    Pounders, K., Lee, S. & Royne, M., 2018 Jan 2, In : Journal of Current Issues and Research in Advertising. 39, 1, p. 37-51 15 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations

    The attribute agenda-setting influence of online community on online newscast: investigating the South Korean Sewol ferry tragedy

    Han, J. K., Lee, S. & McCombs, M., 2017 Nov 2, In : Asian Journal of Communication. 27, 6, p. 601-615 15 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations
  • 2 Scopus citations