• 91 Citations
  • 5 h-Index
20092016
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Fingerprint Dive into the research topics where Hee-Kyung Ahn is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

food Social Sciences
organic product Social Sciences
premium Social Sciences
food product Earth & Environmental Sciences
packaging Earth & Environmental Sciences
product Earth & Environmental Sciences
Context effects Business & Economics
covariance analysis Earth & Environmental Sciences

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Research Output 2009 2016

  • 91 Citations
  • 5 h-Index
  • 4 Article
  • 1 Chapter
9 Citations (Scopus)

Consumers' attitude toward sustainable food products: Ingredients vs. packaging

Seo, S., Ahn, H-K., Jeong, J. & Moon, J., 2016 Oct 23, In : Sustainability (Switzerland). 8, 10, 1073.

Research output: Contribution to journalArticleResearchpeer-review

Packaging
food
Availability
organic product
Analysis of variance (ANOVA)
38 Citations (Scopus)

Helping Fellow Beings: Anthropomorphized Social Causes and the Role of Anticipatory Guilt

Ahn, H-K., Kim, H. J. & Aggarwal, P., 2014 Jan 1, In : Psychological Science. 25, 1, p. 224-229 6 p.

Research output: Contribution to journalArticleResearchpeer-review

Government Agencies
Guilt
Compliance
Emotions
10 Citations (Scopus)

Mental accounting and individual welfare

Soman, D. & Ahn, H-K., 2011 Jan 1, Perspectives on Framing. Taylor and Francis, p. 65-92 28 p.

Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

18 Citations (Scopus)

Memory markers: How consumers recall the duration of experiences

Ahn, H-K., Liu, M. W. & Soman, D., 2009 Jul 1, In : Journal of Consumer Psychology. 19, 3, p. 508-516 9 p.

Research output: Contribution to journalArticleResearchpeer-review

Field study
Prediction
Laboratory experiments
16 Citations (Scopus)

The influence of categorical attributes on choice context effects

Ha, Y. W., Park, S. & Ahn, H-K., 2009 Oct 1, In : Journal of Consumer Research. 36, 3, p. 463-477 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Context Effects
Categorical
Context effects
Salient
Editing