• 88 Citations
  • 6 h-Index
1987 …2019
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Fingerprint Dive into the research topics where Choong-Min Han is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

China Business & Economics
Korea Business & Economics
Asia Business & Economics
Marketing Business & Economics
Multinationals Business & Economics
Country image Business & Economics
Corporate Social Responsibility Business & Economics
Foreign direct investment Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1987 2019

  • 88 Citations
  • 6 h-Index
  • 12 Article
  • 1 Review article

Can corporate philanthropy change consumers’ perceptions of Japanese multinationals and reduce animosity toward them?

Han, C-M., Kim, K. A. & Nam, H., 2019 Jan 1, In : Asia Pacific Journal of Marketing and Logistics.

Research output: Contribution to journalArticleResearchpeer-review

Consumer perceptions
Corporate philanthropy
Multinationals
Animosity
Asia
5 Citations (Scopus)

Cross-country differences in consumer cosmopolitanism and ethnocentrism: A multilevel analysis with 21 countries

Han, C-M. & Won, S. B., 2018 Jan 1, In : Journal of Consumer Behaviour. 17, 1, p. e52-e66

Research output: Contribution to journalArticleResearchpeer-review

Multilevel Analysis
Developing Countries
Uncertainty
Economics
Demography
4 Citations (Scopus)

How Consumer Ethnocentrism (CET), Ethnocentric Marketing, and Consumer Individualism Affect Ethnocentric Behavior in China

Han, C-M. & Guo, C., 2018 Oct 20, In : Journal of Global Marketing. 31, 5, p. 324-338 15 p.

Research output: Contribution to journalArticleResearchpeer-review

China
Individualism
Consumer ethnocentrism
Marketing
Purchase
8 Citations (Scopus)

Cosmopolitanism and ethnocentrism among young consumers in emerging Asia: Chinese vs Koreans towards Japanese brands

Han, C-M., 2017 Jan 1, In : Asia Pacific Journal of Marketing and Logistics. 29, 2, p. 330-346 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Ethnocentrism
Emerging Asia
Consumer ethnocentrism
Young consumers
Cosmopolitanism
6 Citations (Scopus)

Individualism, collectivism, and consumer animosity in emerging Asia: evidence from Korea

Han, C-M., 2017 Jan 1, In : Journal of Consumer Marketing. 34, 4, p. 359-370 12 p.

Research output: Contribution to journalArticleResearchpeer-review

Emerging Asia
Consumer animosity
Individualism/collectivism
Korea
Individualism