• Korea, Republic of

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    Research Output

  • 3 Scopus citations

    The Influence of Temporal Frame on Guilt and Shame Appeals

    Pounders, K. R., Royne, M. B. & Lee, S., 2019 Jan 1, In : Journal of Current Issues and Research in Advertising. 40, 3, p. 245-257 13 p.

    Research output: Contribution to journalArticle

  • The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus

    Pounders, K., Lee, S. & Royne, M., 2018 Jan 2, In : Journal of Current Issues and Research in Advertising. 39, 1, p. 37-51 15 p.

    Research output: Contribution to journalArticle

  • 4 Scopus citations