• Korea, Republic of

Fingerprint The fingerprint is based on mining the text of the scientific documents related to the associated persons. Based on that an index of weighted terms is created, which defines the key subjects of research unit

newscast Social Sciences
internet community Social Sciences
facebook Social Sciences
fan Social Sciences
social media Social Sciences
public opinion Social Sciences
corporation Social Sciences
communications Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2019

Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing

Lee, S. & Pounders, K. R., 2019 Jan 1, In : Journal of Business Research. 94, p. 99-112 14 p.

Research output: Contribution to journalArticleResearchpeer-review

Consumer response
Social marketing
Self-construal
Intrinsic
Boundary conditions

The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus

Pounders, K., Lee, S. & Royne, M., 2018 Jan 2, In : Journal of Current Issues and Research in Advertising. 39, 1, p. 37-51 15 p.

Research output: Contribution to journalArticleResearchpeer-review

Regulatory focus
Social marketing
Emotion
Shame
Guilt
Emerging markets
Sports fans
Soccer
Methodology
Tag